The Digivanta Journal

Insights that keep you ahead of digital

Playbooks, teardowns and field notes on SEO, paid media, content and web — written by the team actually running the campaigns.

Featured

Digivanta banner asking “Is Your Phone Listening, or Is It Just Smart Advertising?” featuring a smartphone with a microphone icon, sound waves, a megaphone, and targeted advertising notifications, illustrating digital privacy, smartphone listening, and consumer behaviour.

Why Am I Seeing Ads for Things I Talk About?

Ever talked about a product and then noticed an ad for it online? Learn how personalised ads, online tracking, and retargeting work, and how to manage your ad privacy settings.

Sachin Gupta14 Oct 2026

Latest articles3 articles

Meta’s Reels-first Facebook test in India showing Reels before the traditional Feed.

Marketing Trends & News

Facebook Reels-First Experience in India: Meta's 2026 Test Explained

Meta is testing a Reels-first Facebook experience in India. Learn how it works, why Meta is testing it, and what it means for users, creators and brands.

Sachin Gupta

Flipkart Gen Z campaign banner featuring young shoppers and the headline “Are You Really Gen Z?”

Marketing Trends & News

Flipkart’s ‘Are You Really Gen Z?’ Campaign: Why Brands Are Rethinking Gen Z Marketing

Flipkart is turning a CAPTCHA into a Gen Z marketing challenge. Here’s a closer look at its “Are You Really Gen Z?” campaign, the creative idea behind it, and what it means for modern advertising.

Sachin Gupta

India’s festive shopping is changing as quick commerce turns regional festivals into faster shopping moments, highlighting festive marketing, quick commerce, digital marketing, social media marketing, e-commerce trends, consumer behavior, online shopping, and festive season marketing in India.

Marketing Trends & News

How Quick Commerce Is Changing India’s Festive Shopping

India’s festive shopping is becoming more local and immediate. See how quick commerce is turning regional festivals and last-minute needs into new shopping moments in 2026.

Sachin Gupta